I'm Lindsay Ferrier, a Nashville writer with a passion for family travel, exploring Tennessee, and raising kids without losing my mind in the process. This is where I share my discoveries, along with occasional deep thoughts, pop culture tangents and a sprinkling of snark. Want to get in touch? Use the CONTACT form at the top of the page.
July 13, 2006
>And now, it’s time for my latest Nashville Scene column.
The background to this particular column: I live in Bellevue, a Nashville neighborhood which is about 20 minutes from downtown. Here, the word ‘Bellevue’ immediately conjures up someone who’s white, middle class, and living in a subdivision. And that’s generally pretty accurate.
The good thing about Bellevue is that it’s one of the few neighborhoods within Nashville city limits that’s still relatively safe and affordable (although the ‘affordable’ part is rapidly changing).
The bad thing about Bellevue, besides the lack of diversity, is that the neighborhood shopping options suck. The mall, which had all kinds of great stores ten years ago, now is a scarily empty wasteland. Package stores aren’t allowed within Bellevue limits because of some ancient charter, so I have to drive at least 15 minutes down the road just to get a bottle of wine. The only shopping I do in Bellevue (besides the usual grocery-drugstore-movie store circuit) is at Dollar Tree, Michael’s and TJ Maxx. If I want to buy clothes, makeup, books or music (the real essentials) or go on a date night to a happening restaurant or bar, I have to drive across town. It’s a bitch.
Brentwood is the next-neighborhood over. It’s in wealthy Williamson County and is filled with all kinds of chain restaurants and trendy superstores, including The Fresh Market, which, as some of you know, is an expensive gourmet supermarket that will make your mouth water and your empty wallet burn a hole in your pocket.
This is the story of what happened when my family and I tried to leave our Bellevuian ways behind us to see the grand Fresh Market for ourselves. It wasn’t pretty. Read the full text of the column below…
Fresh Wounds
If you think we’re a little behind the times out here in Bellevue, don’t blame us.
Blame our retailers.
While you try to decide between salads at Panera, we’re stuck choosing between the No. 1 and the No. 7 at McDonald’s. Your date night might include specialty martinis at Virago; on our nights out, we hope to God it’s two-for-one draft night at Jonathan’s. You parade through the office in the latest Green Hills boutique fashions. We’re left hiding behind the ficus in our last-call looks from Bellevue Mall.
I regularly convince my family to ditch Bellevue in favor of shopping in trendier neighborhoods, but it’s not as easy as it sounds. Because while you can take the Ferriers out of Bellevue, you can’t take Bellevue out of the Ferriers. Just ask the folks at the The Fresh Market.
With its piped-in classical music and imported gourmet delicacies, Brentwood’s Fresh Market is designed to make food snobs—hell, even regular snobs—feel right at home. If its parking lot could be gated to allow through the doors only those with an income of at least six digits, I’m pretty sure that’s how it would be. Instead, it’s up to the patrons to make the less desirable feel unwelcome. And they’re doing a great job.
We Ferriers might as well have shown up in the back of a pickup truck filled with hay bales for all the stunned looks we got from shoppers upon our arrival. In Bellevue, my halter-top and flip-flops would’ve fit right in, but at The Fresh Market, I stuck out like an unmanicured thumb.
My husband, wearing his favorite Three Stooges T-shirt, wasn’t doing much better. As he disappeared with my stepdaughters down the escargot aisle, I stood frozen, clutching our wiggly 2-year-old and not knowing whether to brave the stares or flee back through the automatic doors.
“Hey! They got yellow watermelons here!” I heard my husband guffaw over by the produce section. Resolutely, I headed in the opposite direction. And that’s when I saw him.
Him being Vince Gill. The self-proclaimed Ambassador of Country Music was examining the antipasto like it was Tanya Tucker’s secret diary. I hiked Baby up on my hip and walked toward him, not because I was going to say anything. I just wanted a closer look at his prodigious talent.
Oddly for a Saturday, Vince was dressed in a sport coat and an…an…ascot. Vince Gill—an ascot man? I gasped, and he looked up at me. Whew. It wasn’t Vince Gill at all. This man was just some country club look-alike. I started to smile in relief, but my grin froze when I noticed his lip curling. He looked me up and down, and then grimaced before stalking past me.
Un-be-friggin-lievable. I had gotten a grimace from a Vince Gill wannabe in an ascot. Could this shopping experience get any worse? I think you know the answer to that one.
Dismally, I skulked into the bakery, determined to pick up at least a loaf of garlic bread. And wouldn’t you know it, Lilly Pulitzer’s Number One customer (and quite possibly her oldest) was standing in my way, alongside a cart laden with groceries.
“Excuse me,” I said. Nothing.
“Excuse me,” I said again, louder. Nothing.
Gently, I moved her cart over a few feet. The woman whipped her lacquered head around and clutched at her bony chest. “Well!” she exclaimed.
“Well, your cart was in the way,” I replied. Gah!
I grabbed my bread and headed for the beer aisle. Hubs was already there, of course.
“I looked, but they don’t have any Bartles & Jaymes,” he said, disappointed. As he shuffled up behind me, I heard a crash and felt something splash my feet. Hubs had knocked a large bottle of French sparkling water off the floor display. Glass was everywhere and my shoes were soaking wet.
“Oooooh!” Baby squealed. “Is a messy mess! Look! A messy mess!”
“Hush!” I hissed. “Hubs, what are we going to do?”
“Umm…” he whispered uneasily, looking around for an employee. “Let’s run.”
We quickly made our wet-foot-printed way to the registers to pay for the goods, praying that no one would discover the disaster we’d left in our country-ass wake. We couldn’t get to the car fast enough.
As Hubs backed quickly out of our parking space, he rolled up on the curb and over a good chunk of Fresh Market landscaping. We all squealed in response.
“Dad!” the girls yelled from the backseat. “What’s your problem?”
“Girls,” I said, turning back to look at them. “This is what happens when Bellevue comes to Brentwood.”
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>Oh, man, I feel like I have to defend Bellevue, even though everything you said in both columns is true.The mall IS a ghost town, and West Meade Wine & Liquor does seem like it’s 2 counties away, but Bellevue also plays host to Dalton’s, Cancun, a sparkling almost-new Krystal, and …. well, now I’m kinda reaching.Truth be told, I grew up in and now go to Bellevue when I need to stop at multiple stores. You can get everywhere with a minimum of traffic tie ups (aheam! Cool Springs), and it has just about everything you could need for the home. Since they redid the Kroger and confused me, I’ve been hitting the Publix.And soon you’ll have your own Wal Mart too! And you have Red Caboose Park! I kinda miss living there. Backwoods as it may be, it’s home.
>Oh I’m sure there’ll be plenty of people defending Bellevue over this column. But I think I’m just saying what a lot of us are thinking. I feel like Bellevue has enough people to support, for instance, a Borders or Barnes and Noble, or a non-family-style, HIP bar/restaurant. Of course I have my favorite-places-in-Bellevue. And overall, I like living here ( a lot more than I thought I would) and willingly make the sacrifice to drive out to Green Hills or Franklin to do my shopping. But I want some cool places out here. And while a Wal-Mart will be convenient, it’s just not what I would’ve chosen to improve the perception of this neighborhood.
>Oh, honey. Nail on the head. Seriously.
>Try making do up here in almost White House. Civilization is a looooong way from up here. Our closest liquor store is 31W Liquors, over on Dickerson… Yes, the same street that is home to establishments like The Starlight Lounge, Nashville’s oldest (clearly) honkytonk. Although, when the Goodlettsville tornado hit this year, the liquor store was spared while other, more noble institutions got blasted. I’m not sure what that means….
>hmm Bellevue sounds GREAT. Tiny DILLON SC has NOTHING but a walmart.. nadda. We have to drive 45 minutes to the nearest town to even see a movie.. or rent one. there isnt a blockbuster here either… yay for small towns..a bookstore? FORGETABOUTIT Worse? There isnt a place to buy a latte anywhere to be found.however nice property can be found for about $5000 an acre.
>Oooh, see, and I would’ve shot off at the mouth, calling Ascot Man “Fred” from Scooby Doo and asking where his white sweater, blue shirt, and cheesy blue jeans were. You mean, there are Shopping Cart Nazis in rich stores, too? Normally, while she was busy ignoring me, I’d have put something expensive in her cart in the hopes she wouldn’t notice until she was unpacking her grocery bags on her kitchen counters. In this woman’s case? I would have looked for something in her cart that looked like a favorite, maybe some kind of imported chocolate or a bottle of wine, and I would’ve taken it out, just so she’d have to drag her manicured ass back to the store. And what was she doing shopping anyway? Wasn’t that a job for her personal chef/butler?You should totally go back (wearing something far tackier to their sensibilities, like a wife beater and shorts with Princess written on the butt and flip flops) and start messing with them. Even if only for the blog fodder and the satisfaction of annoying them all over again. But I’m devious like that.
>LOVE IT!I went to the Fresh Market in Brentwood, a week or two ago, and brought my 17 year old step son with me. He is 6’3″ and in a rock band, so, he was of course dressed from head to toe in Hot Topic clothing, black hair, and combat boots.Talk about the looks! Hah!Have you been to Wild Oats? I think its worse there than the Fresh Market.
>I saw Bellevue on House Hunters last weekend. It’s a gorgeous neighborhood! I feel that way too whenever I go to Central Market. They have all kinds of fancy, hoity-toity, fresh and expensive food there. Except I’ve never dared go with my kids. The first time I walked in I was petrified. It was a Sunday afternoon. The worst time of day on the worst day to shop there. I was lost, bewildered by the options, and didn’t make it out of there for less that $75. For a picnic dinner for two. *CHOKE*
>Hey, but we done got us TWO Krogers here in Bellevue. 😉
>Man, Lindsay, I don’t live anywhere near Nashville and I felt like I was right there, suffering with you. I laughed out loud when you guys made a run for it after your husband smashed that bottle. LOLOLOL.
>You know you’ve given yourself up, right? So Brentwood will be sending the bill in the mail:1 Bottle Seltzer Water: $8.001 Cleanup: $9.001 Bill: $4.001 Stamp: .37total: $48.37 (rounded)
>p.s. just don’t mention your maggot problem in Brentwood…I hear it makes little old ladies wearing Lilly Pulitzer spontaneous combust!
>too effin funny!
>LOL- steroids are so 90’s.. you’re the cutest!
>Hey … there was a House Hunters episode, and one of the houses they looked at was in Bellevue. They didn’t choose it … I think because it didn’t have a big enough yard for their dogs. Something like that. Off to read the article.
>A freakin’ ASCOT in the grocery store? Dude, you need to come to Texas. Your flip-flops and halter will be fine here sistah…
>Oh, wouldn’t a Barnes & Noble be divine in Bellevue? And a Panera in place of that recycled little shack next to McDonald’s. Add those, and we’d have ourselves a contender city!
>Add those (and just one cool bar)and I would be happy. I swear, I’m pretty easy to please…
>An ascot? The hell? It’s never a good idea to approach someone wearing an ascot. They’re obviously insane.I think I just about pee’d my pants over the baby yelling “Is a mess!” Excellent article dahling!
>Yee-haw y’all! Good stuff. We have a snootzie grocery store here too, but I refuse to pay $4.00/lb for my grapes.
>Well I’m a certified city girl. Loved your story though…it was hilarious and wonderful as always! I often dream of small town life, big house with a wrap around porch on a small lake and a weeping willow tree in the front. I never get passed that though, I doubt I could live without the luxury of many different retail stores in the immediate vicinity. ahahaha 🙂
>Was the water spill anywhere near the Lily Pulitzer? If so, I’d have said (loudly, while looking right at her): “Oh, it’s alright dear…it’s tough to hold one’s bladder with a rod up one’s butt!”
>Great story! My 4 year old and I were in Wild Oats recently. I backed into a wine display and knocked a huge bottle of red onto the floor. Now that was a mess. I stayed and fessed up. They were cool about it. Didn’t revoke my cart license.
>Truthfully, the word Bellvue makes me think of a mental hospital. Not that I’d know that stuff personally, though I used to keep my school classrom keys on a chain that said, “Camarillo State Mental Hospital: Ward B”. I’m it’s just a coincidence.
>I haven’t even BEEN in our Fresh Market. Although-come to think of it I may be able to find tabuli there, huh?
>I don’t believe I need to share my feelings about the opinions of idiots, do I?Didn’t think so…BTW. that “john” who comments at “pith in the wind” is a SERIOUS moron.
>Ha! I would have run, too. Very funny. :)You know, we don’t even have a hoity toity grocery store. No Ikea, no Borders or Barnes and Noble, not even a Gap.But we sure do have a Super Wal-Mart! And a Hobby Lobby! And more taverns per capita than almost any city in Wisconsin!
>This just reminds me of anytime I go anywhere in Italy. They somehow know that I’m American (maybe it’s the blond hair, blue eyes, and Abercrombie sweatshirt?) and look down at my unmanicured toes in my Old Navy flip-flops in disgust. I don’t know how, and I don’t really want to fit in. They are all very high maintenence.
>see what everyone needs to remember is SOME of us here in Europe get no Fresh foods, Panera bread, etc..Watermelon I paid $12.00 for On July 4th..Lunch in a sit down restaurant..they close at 2 and reopen at 5…if you don’t get there before 1:30..your out of luck buddy…But like everywhere else it has it’s good points..history..umm shopping…have i mentioned the shopping yet??
>That was hilarious, particularly the part where you all made a run for it!!
>I avoid cars if I can…15 minutes to get to the wine store… That’s tough…Pretty sad however as I walk with my daughter’s wagon to the liqour store… I feel like it is penance thing… A wee work out before I haul my wine away…Ahhh I paint a great vision for urban living don’t I???
>Damn Fresh Market…I’m going to be very poor now that we just got a new one here.
>AWESOME!!I’ve never been to your part of the country, but can totally relate it to where we live. Thanks for the great article. You rock.
>I’m with Word Girl. It makes me think of a loony bin too. Where does that come from? A movie?Dude…wine.com – buy in bulk – I’ve heard it’s cheaper:-)
>I can sooo relate, and I don’t even live in Nashville! Here in western NY, it’s all about Wegmans, which sounds remarkably like the Fresh Market. They’re all over town, but in my part of town there are big signs for ham-hocks and pigs feet. Travel 15 minutes to the other side of town, and you’ll see a large Godiva section. Oh yeah. I go there when I want the FRESH produce, instead of the hand-me-downs!!
>This column was hilarious. Loved it!